About the client
Formula 1, the pinnacle of motorsport, is a showcase for automotive engineering excellence, design innovation and unrivalled driving skill. With up to 195,000 fans attending each race, and 1.76bn million watching live at home, the sport has an estimated global fan base of 506 million.
With a greater focus on marketing, promotion, digital coverage and social media, owner Liberty Media is bringing F1 to younger and more diverse audiences. With 18.4m followers across social media channels and 53% growth year on year, Formula 1 is the fastest growing major sport platform on social.
The client brief
F1 were reviewing event security operations at F1 Grand Prix races and approached Securitas for guidance in 2017. To better understand the world of F1 races and its complex security requirements, Securitas held a Corporate Risk Management workshop with F1’s Senior Management team.
After spending the majority of the 2017 season with F1, learning about their culture and environment, F1 signed a three-year contract for Securitas to deliver Corporate Risk Management services globally. Securitas is just one of a handful of companies to achieve exclusive F1 partner status.
The Securitas Solution
Each F1 race venue is unique with the promoter responsible for arranging on-the-ground operations and security. Securitas is on location at each Grand Prix event for pre-race set up, live weekend racing and post-race derig providing guidance to F1. The team engages with all relevant internal and external F1 stakeholders, as well as local authorities, to review security arrangements.
Securitas use a bespoke Risk Management Tool and risk assessments created specifically for F1, to reflect the unique threats faced at each Grand Prix location. The team assess risk levels by combining the likelihood and impact of threats and hazards observed. The information is shared via an online dashboard, part of the Risk Management Tool, so F1 can log in at any time to monitor and review risks and threats identified. Recommendations and best practice solutions are put forward by Securitas to close gaps in security and mitigate risk.
Given the dynamic transient nature of F1, it’s a priority for F1 to provide their staff with critical information as they travel, to ensure their safety and security. Based in Securitas’ Operations Centre, the Securitas Intelligence Unit provides pre-travel Threat Assessments to assess risks F1 staff may face as they enter each new country and environment. This is an essential and valuable service given the current threat landscape we live in. As live Grand Prix proceedings begin, the Intelligence Unit continue to monitor for any emerging threats.
Chloe Targett-Adams, Global Director of Promoters and Business Relations at F1, commented: “Crowd safety and event security is of paramount importance at each Grand Prix. Securitas provides critical security advisory services to F1 and are a trusted advisor on all security related matters.
“Securitas has developed strong, collaborative working relationships with F1 stakeholders at all levels. Their comprehensive and detailed approach to risk assessment and Corporate Risk Management helps us mitigate risks and provides us with assurance that our people, the fans, race venues and our F1 brand are in safe hands”